He wasn’t used to it.īack home in China, he got all weather-related prompts from his mother, who he lovingly describes as a “helicopter parent.” She knew his schedule and would call on nights that he would be out late to tell him if he needed to bring an extra layer. Most days, he couldn’t even remember to check the default weather app on his phone. from China after college, was no expert in meteorology. To inspire Huang, Murphy made a suggestion: Betaworks is interested in the weather space. Huang’s first few flopped with Paul Murphy, the Senior Vice President of product at Betaworks who oversees and offers advice for the Hackers In Residence program. When six bright, young builders first joined the program in January, they each had several weeks to brainstorm ideas. Despite its newness, the Hackers in Residence program has already spawned hits like the addicting iPhone game Dots and GIF database Giphy. Kuan Huang joined Betaworks from Hatch Labs (where dating app Tinder was born) back in January as part of its inaugural Hackers in Residence program. ![]() It buys, spins-off, starts, and runs startups. To keep with our weather theme, it’s like a big umbrella: it’s one entity, but it oversees a lot of different smaller ( and not so small) companies. The Beginningīetaworks, Poncho’s parent company, is hard to define. By automating updates and giving people an easy way to know what to expect and how to prepare before they’re caught out in a blustery day without a jacket, Poncho makes our relationship with the daily forecast much more seamless. ![]() Huang wants to perfect his delivery process, because after all, weather dictates a huge chunk of our lives: what we wear, our plans, the small-talk that we have in the elevator, and so on. And thus, GoPro's Adventure Guru Greg was born.With Poncho-Huang’s weather app with the cute cat logo-he knows that more data isn’t always a good thing, and that, for many people, simple, personal, and timely advice trumps the detailed forecasts of any weather website out there. GoPro can't provide them with all that information but it can provide them with tons of inspiration (that is already available on the Youtube channel) that the chatbot can filter and suggest to them for their next destination, along with some handy tips for the specific trip they are doing. Adventure seekers, like pro travellers, get an idea about where they want to go and immediately go and chat to one of their traveller friends or go to a trusted blog/website to get more information. So I thought, what would GoPro customers and adventure seekers find useful and what kind of character would they want to keep engaging with, from GoPro's perspective. IDEA: The most engaging chatbot experiences are the once that are truly useful to the target audience, as well a the ones with the most distinct tone of voice and fun responses, like Poncho The Weathercat. Encourage users to actively engage with the brand and actively seek out adventure. BRIEF: Create a Facebook Messenger Chatbot experience for GoPro, targeting adventure seekers. Show the value of messaging to help drive awareness and engagement with the brand - through the Facebook Messenger experience bringing people closer to adventure.
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